Can You Monetize RedNote? A Guide For TikTok Refugees

Can You Make Money on RedNote?

Yes, you can monetize your RedNote account through various channels. While the platform's monetization system differs from TikTok's, it offers several unique opportunities for content creators, especially those with a cross-cultural perspective.

Official Advertising Program

Once you reach 1,000 followers, you can join RedNote's official "Dandelion" advertising platform. However, this requires real-name verification, which might be challenging for international creators. There are two ways to overcome this:

• Partner with a Chinese MCN (Multi-Channel Network)
• Collaborate with a Chinese business partner for verification

Digital Products (Recommended)

This is one of the most accessible options for international creators:

• Online Courses
• Language Teaching (Especially English)
• One-on-One English Tutoring
• Digital Guides and Resources

💡 Pro Tip: Educational content has high acceptance on RedNote, making it an ideal platform for knowledge monetization.

Physical Products

While selling physical products is possible, it requires more complex logistics:

• Need partnerships with Chinese manufacturers
• Requires understanding of cross-border commerce
• Best approached through collaboration with Chinese partners

Strategic Partnerships

International Student Services

• Partner with overseas education consultants
• Target Chinese international students
• Provide valuable insights about life abroad
• Higher potential earnings due to affluent target audience

Cross-border E-commerce

• Collaborate with Chinese export companies
• Focus on content creation while partners handle logistics
• Target international audiences
• Potentially higher returns due to better profit margins

Choosing Your Target Audience

Domestic Chinese Audience

Pros:

• Larger potential audience
• More engagement opportunities
• Established monetization systems

Cons:

• Currency exchange rate impact
• Cultural nuances to navigate
• More competition

International Audience

Pros:

• Higher price points possible
• Less competition
• Familiar cultural context

Cons:

• Smaller audience pool
• Need for cross-border solutions
• Platform still developing international features

Getting Started Tips

1. Build your following first (aim for 1,000+ followers)
2. Choose your primary audience (domestic or international)
3. Start with digital products for easier implementation
4. Develop partnerships gradually
5. Focus on consistent, quality content

💡 Important Note: While the Chinese market offers a vast audience, don't underestimate the potential of international targeting. Sometimes, a smaller but more focused audience can generate better returns.

Conclusion

RedNote offers various monetization opportunities for TikTok refugees. While some methods might require additional effort or partnerships, the platform's growing international presence makes it a viable alternative for content creators looking to maintain their online income.

Remember to start with the easier options (like digital products) while building your audience, then gradually explore other monetization channels as you become more familiar with the platform.