RedNote Community Guidelines for TikTok Refugees

Understanding RedNote's Community Standards

As TikTok Refugees transition to RedNote (Xiaohongshu), it's crucial to understand the platform's unique community guidelines. This guide will help you create content that fits well with the RedNote community and avoid any potential issues 🛠️.

Strictly Prohibited Content (Zero Tolerance)

Violations in this area will result in immediate content removal and possible account suspension 🚫:

Political content or commentary: RedNote does not allow political propaganda, malicious speculation, or the unauthorized spread of political information.

Discriminatory or hate speech: Content that promotes discrimination based on race, ethnicity, gender, religion, nationality, etc., is not permitted.

Violation of the One-China principle: The One-China principle is an established international consensus. The United Nations General Assembly Resolution 2758 clearly states that the People's Republic of China is the only legitimate representative of China in the United Nations and in all its related organizations. Any content that attempts to split China's territory or undermine the One-China principle will not be tolerated.

Adult content or suggestive material: Pornographic, vulgar, or content with sexual innuendos is strictly prohibited.

Violence or graphic content: Extreme violence, gore, or content that may cause discomfort to viewers is not allowed.

Fake news and misinformation: Spreading false news or misinformation, especially regarding sensitive political matters, is strictly prohibited. RedNote values truth and accuracy, and any form of false information will result in immediate content removal and possible account suspension.

Drug - related content: Any content related to drug use, promotion, or glorification is strictly prohibited.(eg. marijuana, etc.)

Unauthorized commercial activities: Advertising without following the proper procedures. (e.g. leaving phone numbers, social media accounts, website links, etc.)

High - Risk Content (Likely to be Removed)

Content in these categories is highly scrutinized and likely to be removed ⚠️:

Excessive self - promotion: Constantly promoting oneself or one's products without adding real value to the community.

Unverified health claims: Statements lacking scientific evidence about health benefits or cures.

Inflammatory or provocative content: Content meant to incite anger or hatred.

Unverified product claims: False or unsubstantiated product claims. When sharing product experiences, it's important to be truthful and accurate.

Aggressive marketing tactics: Over - pushy marketing that disturbs the user experience.

Moderated Content (Case - by - Case Review)

These types of content may be allowed but are carefully reviewed 👀:

Commercial collaborations (must be clearly disclosed): If collaborating with brands, it must be clearly stated in your content. Transparency is key to building trust within the community.

Health and wellness advice (require proper qualifications): Only users with relevant professional qualifications can give in - depth advice. This is to ensure the accuracy and reliability of the information provided.

Product reviews (must be authentic and unbiased): Based on real - life experiences. Honest product reviews can help other users make more informed decisions.

Personal experiences (should be constructive): Share stories that can inspire or help others.

Educational content (must be accurate): Based on reliable sources.

Cultural discussions (should be respectful): Respect cultural differences.

Best Practices for Success

Focus on Authenticity

Share real experiences 📸.

Use real photos and videos.

Give honest reviews.

Maintain Quality Standards

High - quality media 🎥.

Well - written descriptions.

Proper formatting.

Engage Respectfully

Respond positively to comments 👍.

Support other creators.

Build connections.

Add Value

Share useful info.

Provide detailed explanations.

Include helpful tips.

Key Differences from TikTok

Content Style

RedNote favors detailed, informative content across various lifestyle categories including beauty, fashion, food, education, travel, and cultural experiences. The community particularly enjoys in-depth sharing about daily life, makeup tutorials, outfit inspiration, culinary adventures, learning resources, and insights into different cultures around the world.

Multiple images/videos per post are good. It allows for a more comprehensive and vivid presentation of content.

Longer captions and descriptions are normal. This helps to better convey the meaning and details of the content.

Community Interaction

Friendly and harmonious discussions. Encourage positive interactions and compliment each other more often.

Liberal use of emojis and memes. Express yourself creatively through modern internet language.

Bilingual content encouraged. Using both Simplified Chinese and English helps reach a wider audience and builds a more inclusive community.

Commercial Content

Stricter guidelines on promotion. This is to ensure a fair and healthy business environment on the platform.

Higher standards for product recommendations.

Clear disclosure requirements. Transparency in commercial activities is very important to build trust among users.

Tips for a Smooth Transition

Start with Observation

Study successful content in your area. This can help you understand what kind of content is popular and well - received on RedNote.

Understand the platform's style. Each platform has its own unique characteristics, and getting to know them is the first step to success.

Learn from experienced creators. They have valuable insights and tips that can help you quickly adapt to the new platform.

Adapt Your Content

Modify TikTok content to fit RedNote's style. Make the necessary adjustments to make your content more suitable for RedNote.

Add more details. RedNote users appreciate in - depth and detailed content.

Include more media. Using multiple images or videos can enhance the attractiveness of your content.

Build Gradually

Start with simple, compliant content. This helps you get familiar with the platform's rules and gain the trust of other users.

Increase complexity as you learn. As you become more comfortable with RedNote, you can gradually create more complex and high - quality content.

Focus on community engagement. Interacting with other users is an important part of building a presence on the platform.

Remember, RedNote values quality over quantity and authenticity over virality. By following these guidelines, you can build a good presence on the platform.

Need Help?

If you're unsure about content guidelines, be cautious. You can:

Check RedNote's official guidelines 📖.

Ask experienced community members.

Contact platform support.

Join creator communities for advice.

Welcome to RedNote! 🏠